Viva Coffee is dedicated to delivering the freshest organic coffee to the Gadsden community, with beans roasted daily and ground to order. Their mission is to introduce a unique and fresh taste that keeps customers coming back for more. Committed to excellence, Viva Coffee provides not only great coffee but also a beautiful atmosphere and service made with love. Our design captures the essence of their dedication and passion, reflecting the warmth and care that goes into every cup.

The owner already had a logo but it didn’t fit his actual brand experience across all touchpoints. For example when you go into his coffee shop you don’t get the fun nature that his original logo communicated. We felt the true customer experience of his coffee shop was a warm, luxurious environment met with premium tastes and captivating service.

Our solution to his problem was not an entirely new logo, but rather a logo system (something we believe all logos should work within). We gave him a secondary logo, a submark, and guidelines for his brand. The colors we went with matched the warm and luxurious setting of his coffee shop. The patterns we used were inspired by decor from within the coffee shop. The tree of life was big for the owner and so we found a way to integrate it into the pattern of the following products.

Now when people visit Viva, they get a consistent experience. Not only is the environment and the coffee excellent, now all of his touchpoints are in sync with the ethos of Viva Coffee!